📧 7 Email Marketing Stats Every Small Business Should Know in 2025

appointedmarketing
Jul 11
2 min read

Most small businesses are so focused on Instagram likes or TikTok trends that they forget about the one marketing tool that consistently drives revenue — email.

That’s right. Email marketing isn’t dead. In fact, it’s more alive than ever — and backed by real numbers.

Here are 7 stats that prove it’s time for your business to take email seriously 👇

1. 💸 Email Marketing Averages $36 Return for Every $1 Spent

According to Litmus, email delivers one of the highest ROIs in marketing — even in 2025.If you’re not sending regular emails to your customers, you’re leaving serious money on the table.

2. 🧠 Personalized Subject Lines Boost Opens by 26%

Simply including a customer’s first name in the subject line can lead to more opens and more clicks.Example:

“James, Your 15% Off Coupon Is Inside” → way more effective than “This Week’s Deals”

3. 📬 Automated Emails Generate 320% More Revenue

Set-it-and-forget-it emails (like welcome sequences, abandoned cart reminders, birthday promos) do the heavy lifting for you.You focus on your business. Let your emails sell in the background.

4. ⏱️ The Best Day to Send Emails? Tuesday

Campaign Monitor found Tuesday consistently has the highest open and click-through rates.But the real secret? Send when your audience is most active — test and learn.

5. 📉 Only 17% of Small Businesses Use Email Automation

That means 83% of your competition isn’t doing it.

Email funnels aren’t just for big brands — they work for restaurants, barbers, gyms, and local shops too.